I Help Suppliers, Builders, Specifiers, and Property Owners Grow
I’ve spent my career working across design, construction, business ownership, specification, and property strategy.
That experience has given me a unique view of how opportunities are created across the built environment, and how often they are missed when owners, designers, contractors, and vendors operate when there isn’t enough bandwidth to expand.
My role is to connect those perspectives, identify where value is being left on the table, and help turn those opportunities into growth.
I advise product vendors, contractors, property owners, and design professionals on how to get involved earlier, position themselves more effectively, build stronger relationships, and create new sources of revenue.
What I Help Clients Do
I work with clients to:
identify overlooked revenue opportunities
enter projects and conversations earlier
strengthen positioning and differentiation
develop relationships with key decision-makers
create specification opportunities
use design as a business-development tool
explore new markets, services, and partnerships
identify ways properties can generate more revenue and value
Michael McCullough, ASLA
michael@spacesgrowthpartners.com
To set up call, please email me to schedule time
Advisor + Speaker
In addition to advisory work, I speak to companies, associations, and industry groups about growing their exposure within the construction industries.
My talks focus on topics including:
Architecture Is Marketing
How design can be used earlier in the sales process to build credibility and win work.
Find the Opportunity Before It Goes Out for Bid
How businesses can identify and influence opportunities earlier.
How Lunch & Learns Build Specification Opportunities
How vendors can turn education into stronger relationships and project opportunities.
Beyond the Bid: Sell Through Design
How contractors can use design thinking and visualization to communicate value and win better work.
I have worked across design, construction, specification, business ownership, and property strategy. That gives me a broad view of how opportunities are created—and where revenue is often missed between owners, designers, contractors, and vendors.
My Approach
Built Environment Perspective
Direct Principal Access
You work directly with me throughout the engagement. I help identify opportunities, shape the strategy, build the right relationships, and stay involved where I can help move growth forward.
The goal is not more meetings or activity. It is stronger positioning, better opportunities, new relationships, and ultimately more revenue. If I do not see a credible path to creating meaningful value, I will tell you.
Focused on Measurable Growth
Experience I Bring to my Advisory
I have worked across residential and commercial projects, from early design and product selection through construction and implementation.
18+ Years in Design + Build
I understand the realities of growing a business, managing risk, developing relationships, and turning opportunities into revenue.
Business Ownership
I look at properties not only as physical assets, but as opportunities to improve utilization, revenue, NOI, and long-term value.
Property + Revenue Strategy
I have worked directly with manufacturers, suppliers, contractors, and specialty trades and understand how they fit into the broader project decision process.
Vendor + Contractor Perspective
I understand how designers evaluate products, make recommendations, and decide which companies become trusted resources.
Experience As A Specifier
I understand how projects and sales opportunities are often created through education, positioning, partnerships, and relationships long before a formal bid or purchase occurs.