Talks & Workshops

For: Contractors, builders, design-build firms, architects, and design professionals

Abstract:
Design can do more than solve a project—it can help sell it. This session explores how companies can use early concepts, visuals, and design thinking to build credibility, communicate value, differentiate themselves, and help clients buy into the vision before the sales process becomes primarily a competition on price.

For: Product manufacturers, building-product vendors, manufacturer reps, and sales teams

Abstract:
Lunch and learns can be much more than product presentations. When used strategically, they can create trust, build long-term relationships with architects and designers, and uncover future specification opportunities. This session shows how vendors can use education, follow-up, and ongoing support to become a resource to specifiers rather than simply another salesperson.

For: Contractors, builders, manufacturers, specialty trades, and business-development teams

Abstract:
By the time a project goes out for bid, many of the most important decisions may already have been made. This session explores how companies can identify opportunities earlier, build relationships with owners and designers, understand who influences the project, and position themselves before the work becomes primarily a competition on price.

For: Contractors, builders, design-build firms, remodelers, landscape contractors, and specialty contractors

Abstract:
Clients do not always buy construction—they buy the outcome they can imagine. This session shows how contractors can use concept design, visualization, ideas, and better presentation to communicate value, differentiate themselves from competitors, and help clients see the potential of a project before the conversation becomes centered on price.